How to Convince your Visitors to Read your Blog Posts
Photo credit to me*voila
Visitors are the life of our blogs and without them, we are nothing. All of us are trying our best to have visitors especially the unique ones. Some are even spending money just to invite them. But what good is a visitor if he is just passing by? If you are an Entrecard member, you do not want to have plain droppers, don’t you? In addition, your bounce rate will be very high. So if you think you are not convincing them, here are some of my ideas that may help.
Inspire them
It is not enough that you give them what they need. Unlike portals, blogs should contain more than just useful information. Note that most blogs are made by simple individuals and visitors are expecting to learn from others point of view. This is not an easy task because each visitor has different taste. You must find their weak points. Sharing your success stories on your blog with humility is a good example. It is easy to remember someone who can inspire us.
Guide them
Educating is different from guiding in a way that the latter requires personal touch. Most of the posts written in blogs are practical and most likely; visitors already have an idea on what you are talking about. However, guiding them step by step through concrete details and proven facts is more convincing than being sounding like a university professor. If you are giving tips, teach them like they know nothing about it. Visitors love to be treated like children. However, do not insult their intelligence.
Sell your posts, not yourself
Although it is convincing that you start your sentences with the word I as the person talking, it does not mean you should sell yourself. Visitors do not care who we are, they are after what we write and how we write it. If they find our post interesting to read, they will read it even I they really do not need it. Never tell them that you are the best because they prefer the better ones. Write for the majority which we call the masses.
Be simple as possible
This is most applicable when you are writing about technical stuff. You may be a genius in your field of expertise, but some visitors will not understand your words. Therefore, you must use some layman’s terms instead of trying to look intelligent. If you are smart enough, you can also convince non-technical visitors to read your blog posts. Giving some simple examples or analogies is a good technique to explain your ideas further.
Be a servant to your visitors and they will treat you like a king.
Related posts:
How to Make your Post a Masterpiece
How to Make Your Readers Post a Comment
What to do when you cannot think of a Good Post
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Visitors are really very choosy on the blogs they will comment on. What I really learned from blogging is that, the shorter and more attractive your article is, the better chances it will have to attract readers and commenters. With the advent of the click on Entrecard, BlogCatalog and MyBlogLog, bloghoppers spend only scant seconds per blog and if your article is way too long, they will not waste their precious time to read it. Of course content and an attractive title also determine the success of one’s blog as far as readers and commenters are concerned. Thanks for the informative post. God bless you always.
you have to bribe them
Sometimes writing stories about self is boring to many readers unless you are famous or a star.
Thanks for sharing this information. I think it is good advice. I want my blogs to be read, not just visited. I like learning things from blogs so I try to write in a way that others can learn from my experiences.
Great suggestions. I guess the way we treat our guests follows the same principles as the way a customer wants to be treated. Makes sense. And what a great reminder that simplicity should always guide us. I know it affects me when I’m reading others posts. The simpler the better.
to have visitors read the blog is great enough already. having them come back would be an achievement.